Every customer is an asset to your car dealership. Customer experiences – good or bad can make or break the reputation of your dealership.The objective of your car dealership should not only be focused on closing one-time sales with customers, instead it should be to retain that customer so they w...

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Social media doesn’t make your customers need a car; it just helps them decide where to buy it. The reality is 46% of your potential customers are already looking at social media to help them make their purchase decision; the choice is not whether or not you speak to them, but whether or not you a...

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Search engines, mainly Google, has become one of the major sources that car shoppers use to research about vehicles and car dealerships online. In order to drive in qualified leads and traffic to both your website and dealership, we recommend that you gain some understanding of online marketing stra...

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If you have a website for your automotive dealership, it is important to keep track and monitor the website analytics to determine how much traffic and from where is the traffic coming from. The web analytics report will give you an insight about your audience, the path people chose to reach your we...

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