Drip marketing programs are considered as one of the best marketing solutions for all types of businesses. Drip marketing programs are best for organizations that have products and services such as real-estate, automobiles or events.

Drip marketing works by contacting a potential customer at set intervals, following specific patterns based on the customer’s actions and interests. Each communication to a customer should be new and add significance, leading a customer closer to making a purchase.

Drip marketing plans include the record of contacts as well as the messages and related assets. You will have to contact each customer several times at suitable intervals. You may want to vary the frequency of your outbound touches. In the beginning when the lead is fresh you will have to communicate with them weekly, or even daily. Then later you may move back to once a month or so. On the other hand, if you are trying to encourage the customer toward an event on a specific date, you may want to begin with a lesser amount of frequent contacts and then touch the customer more frequently as the date approaches.

By applying messages over a prescribed period of time in calculated intervals and in a progressive sequence, drip marketing campaigns help build and maintain customer awareness of your company and products and systematically move the customer into an active sales cycle when they are ready to buy.

Personalized campaigns are great for automotive marketing. Drip marketing allows a marketer to send out secondary rounds of campaigns to specific segments of the targeted audience. For example, an auto marketer, after sending out a direct advertisement with a landing page URL to a broad list of prospective consumers, may choose to continue the conversation with only those consumers who opened their URL. The marketer will then use a marketing automation system to send out a “drip” email to the addresses of all the designated consumers.

Using this technique, a dealership is able to quickly identify and nurture the best leads from its campaign and thus more efficiently convert those leads into sales.

Unlike from just contacting a customer repeatedly, in drip marketing, each message is carefully thought out and used as an attempt to generate a preferred result with the slightest effort.

Drip marketing campaigns have two exceptional benefits. Firstly, their response rates always exceed single event promotions or campaigns. Second, drip marketing campaigns can be executed with very little effort. It takes time and effort to plan the campaign, craft the messages, schedule the deliveries, create the content assets and the like, but once the setup is done the campaign can pretty much be automated.

By applying messages over a prescribed period of time in calculated intervals and in a progressive sequence, drip marketing campaigns help build and maintain customer awareness of your company and products and systematically move the customer into an active sales cycle when they are ready to buy.

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